Thursday, October 14, 2010

Media Convergence

Where is media going? Well, in one sense, nowhere since it's practically everywhere already. But at the same time, I'm sure it'll find a way to creep into our lives even more.


Maybe it's a fact of life that's more evident to New Yorkers than to people in other parts of the country and the world, but the media has become rather inescapable. Films can be watched in theaters, but it's also just as easy to borrow a DVD from a kiosk at the grocery store, watch it on an iPod, or play it from a game console connected to the Internet. Phones aren't just phones anymore either; they're a gaming platform, a music player, a computer and a camera, among other things. News can be read the "old" way, but it can also be efficiently delivered to you on your e-reader or organized and personalized for you by something like Google Reader.


From the moment I wake up, I'm surrounded by some kind of media; I'm either woken up by someone on the radio (sometimes even Ryan Seacrest) or music from my iPod that's hooked up to a speaker or by an alarm on my phone. The Internet has also changed how I consume media and how often. Facebook is a daily activity; Netflix makes it easy to watch movies and TV shows; Pandora allows you to listen to music you like, as well as expose you to new artists you may be interested in.


Sometimes I feel overwhelmed by the amount of media that is so easily accessible to me. Whenever I check my Google Reader account and see that I have more than 700 unread articles, I actually start to freak out a little bit. I start to feel a sort of burden that’s caused by the proliferation of the media in this environment. It's not necessarily a bad thing either; it's just about management. And being able to manage and understand all of the things produced by the media is certainly going to be important for the future of industry as well as society in general.

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