Thursday, December 2, 2010

Main Title Sequence in "The Price is Right"

What is about "The Price is Right" that is so addictive and demands me to watch it every time that I catch it on television?

Well, maybe the main title design has something to do with it. At the very top of the program, the camera swoops over the audience and it is framed with stage lights. This image is very captivating because right from the beginning, the opening sequence makes the members of the audience the stars of the show.

This image is also paired with the sounds of the audience excitedly cheering, clapping, and waving their hands in the air. The camera is also always on the move so it forces the viewer to keep their eyes moving and their attention in focused on the show as the announcer calls people to "Come on down!" There is so much energy in this opening because of all the flashing lights and the constant movement of the camera.

The main title design of "The Price is Right" is also an integral part of this opening sequence. Not only is it an iconic design that's become very recognizable, but it's also a design that hearkens back to the glory days of game shows. In addition to this, it is also in big, bold letters in a color that stands out in contrast to its background. It is also colorful and the fancy dollar sign is in itself an iconic image because it takes up a relatively large portion of the screen. It is impossible not to pass by this logo and not pay it some attention.

So I guess as long as there's a television around, there will always be a good chance that every weekday, at 11:00 in the morning, "The Price is Right" will be my show of choice.

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